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February 15th, 2012
The increasing of China’s online luxury goods shopping market
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People are desired for the luxury goods and stand for the high quality life, with the development of the social and economic. The turnover of China’s online luxury goods shopping market has exceeded 10 billion RMB ($1.59 billion) and the market is likely to continue expanding at a year-on-year increase of 30 percent over the next several years.
The turnover of the nation's online high-end brands hit an unprecedented 10.73 billion RMB last year, surging sharply by 68.8 percent compared with 2010's sum of 6.36 billion RMB; the market would continue to be increased at the speed of 30 percent over the next few years. It belongs to the successful market of online .The main online luxury was about Hermes, Gucci and LV; they enjoy the well sales in Chinese market. Moreover, the second-and third-tier brands would like to penetrate the market with the online selling channel.
As of last year, the turnover of luxury goods accounted for only 1.41 percent of China's total online shopping industry. The report estimated that the proportion could exceed 8 percent by 2015.and there have huge space to make the further improvement. Although the sales is well but the choice is limited, the mainly about the bags and jewelry, what the customers need is a maturity to fill the blank in the market. The customers need is not only about the luxury brands such as Gucci, they need to know much about the international brand; the further market would be bigger. The nation is likely to become the world's biggest e-commerce market in terms of turnover by 2015, surpassing the United States, Statistics from the China Internet Network Information Center show that the nation had 173 million online shopping customers as of the first half of last year. The luxury market will exceed 100 billion RMB on the Chinese mainland in 2011.China become the largest luxury promising market in the world due to the large purchase ability. On the contrary, the high tariff and consumption could be most difficult barrier for the China’s luxury market.
In order to settle down the problems of high tariff and consumption tax, China government like to reduce the import duty which the prices are suitable for ordinary and promotion the market. The China’s luxury shopping website is facing the problems of uncertain economic prospects and the credibility would be other problems for selling the luxury products such as LV. an event that the gaopeng.com offers a refund to customer who are selling the fake watch about the famous watch- Tissot watches. The customers are not confident in famous b2b online market like GaoPeng. The more problems would be settled down by the maturity of the market.
Manufacturers & Suppliers – Herostart.com
Tag: luxury goods, Gucci, Tissot watches
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Posted by jessica879108 on February 15th, 2012, 12:54
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